MacroCRM alternative for property developers — compared with Makon
Checked on 2026-10-03
The short answer
MacroCRM is a full developer CRM built for the Russian market, strong on lead channels and portals. Makon is built for Central Asia and the money side: instalments in local currencies, a ledger that refuses money mistakes, investors' shares per building, Tajik and Uzbek languages, and a dedicated server per company.
What MacroCRM is
MacroCRM, by MACRO, is an industry CRM for construction companies from Russia that runs a developer's sales from the first enquiry to the handover of keys. Its site lists a built-in chessboard for all property types, automatic generation of contracts, acts and certificates, deal deadlines and overdue-task reports, SMS services, current balances on bank accounts, call tracking and messengers, and publishing to ДОМ.РУ, ЦИАН, Avito and N1. Its servers, support and developers are in Russia.
At a glance
| What matters to a developer | Makon | MacroCRM |
|---|---|---|
| Built for property developers | Yes | Yes |
| Apartment availability map (chessboard) | YesInteractive building map and a 3D sales presenter | YesBuilt in, for all property types |
| Sales contracts from a template | YesYour own Word template and numbering | YesContracts, acts and certificates generated |
| Instalment schedules and overdue tracking | Yes | PartlyDeal deadlines and overdue-task reports |
| SMS to buyers about payments | YesVia OsonSMS, editable texts | YesIntegration with SMS services |
| Cash and bank accounts with real balances | YesCash, bank, Alif Bank and more, each an account | PartlyCurrent balances on bank accounts |
| Refuses money mistakes (refund above paid, closed periods) | YesEvery balance change is one ledger entry | Not stated |
| Investors' shares per building | YesIncome and costs split by share; dividends | Not stated |
| Statutory accounting and tax reports (Tajikistan) | NoKeep 1C for filings; export to Excel/CSV/PDF | Not stated |
| Lead channels: messengers, calls | PartlyPublic Telegram bot for buyers to browse flats; no call recording or messenger inbox | YesCall tracking and messengers |
| Publishes listings to a property portal | No | YesДОМ.РУ, ЦИАН, Avito, N1 |
| Interface in Tajik | YesAlso English, Russian, Uzbek | Not stated |
| Mobile app | YesiPhone and iPad with passport scanner; web on any phone | Not stated |
| Where it runs | Its own dedicated server and database per company | Servers, support and developers in Russia |
| Published price | $100 per building a month; setup extra | Not statedNot published |
Choose MacroCRM if
- You sell in Russia and need publishing to ЦИАН, Avito, ДОМ.РУ and N1.
- You want call tracking and messengers in the same system.
- You need servers and support located in Russia.
Choose Makon if
- You build in Central Asia and sell in somoni, so'm or dollars.
- You have investors and need income and costs split by share per building.
- You want the software to refuse money mistakes, not just log them.
- Your team works in Tajik or Uzbek as well as Russian.
Sources
What we say about other products comes only from their own public websites, read on the date shown. If something here is out of date or wrong, write to us and we will correct it.