Makon blog
Practical articles on selling apartments: marketing that brings buyers, a sales office that closes, contracts in minutes, instalments that get paid, and the numbers that show what is working.
- By Makon Team · 3 October 2026 · 3 min read
How to sell apartments faster — and what a system like Makon changes
Most sales are not lost to price. They are lost to slow answers, wrong availability and paperwork. Here is how developers remove those delays.
Read the article → - By Makon Team · 3 October 2026 · 3 min read
Marketing and real estate: what works for developers now
Buyers compare more projects than ever before they call. The developers who win are clear about who they build for, prove it, and measure what sells.
Read the article → - By Makon Team · 3 October 2026 · 3 min read
Time and marketing: why the first hour decides the sale
You pay for every enquiry your marketing brings in. Answer it late and you have paid to send a buyer to a competitor.
Read the article → - By Makon Team · 3 October 2026 · 3 min read
Modern marketing in the sales office
The sales office is the last and most expensive step of your marketing. Here is how the best developers make the visit itself sell.
Read the article → - By Makon Team · 3 October 2026 · 2 min read
Fast contract creation: from "yes" to a signed contract in minutes
The minutes between a buyer's decision and their signature are the riskiest in the whole sale. Here is how to make them few and free of mistakes.
Read the article → - By Makon Team · 3 October 2026 · 3 min read
Instalments: how to sell more flats on credit and still get paid
Instalments sell flats that cash never would. They also turn a developer into a lender. Here is how to do both well.
Read the article → - By Makon Team · 3 October 2026 · 3 min read
Deep analysis: the numbers a developer should read every week
A developer can be selling well and running out of money at the same time. These are the figures that show both, and how often to look at them.
Read the article → - By Makon Team · 3 October 2026 · 2 min read
Books every developer's management team should read
Fourteen books on managing people, marketing a project, selling and deciding well — the reading list we give to the teams we work with.
Read the article →